J.Crew Goes Upscale with Designer Prabal Gurung

Prabal Gurung-J Crew Green Dress

J.Crew goes “haute” this season — collaborating with famed designer Prabal Gurung.

The retailer teamed up with the CFDA/Vogue Fashion Fund for an exclusive capsule collection that was just launched in stores and online on Thursday, May 19.

The limited-edition series, “Prabal Gurung at J.Crew,” includes such Gurung trademarks as over-sized bows, satin shifts and cinched waists. Gurung expertly combines his flair and use of bold blocks of color and precise embellishment with J.Crew’s casual style.

Gurung’s collections typically sell at higher price points.

The J.Crew collection has made his designs more affordable — priced under $500.

The catch is customers will have to race to purchase them, as Gurung only produced a “crew” of 50 of each piece.

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