The Lady and the Legend: Designer Diane von Furstenberg Launches New Fragrance….Aboard her Yacht

Diane-Fragrance-by-Diane-Von-Furstenberg

Talk about setting sail with a new fragrance!

Diane von Furstenberg–a fixture on the fashion scene for almost 40 years, took her perfume launch to new heights—and new territory.

Amid a crowd of VIPs, designers and journalists, she introduced her eponymous new fragrance: “Diane,” aboard her billionaire husband Barry Diller’s 330 foot three-masted schooner–Eos, on a sail on the Hudson River near the Statue of Liberty. The yacht even features a figurehead of von Furstenberg sculpted by Anh Duong.

von Furstenberg says her perfume is a blend of the “wild darkness and voluptuousness of violet” with woody overtones, and the “pure seduction of frangipani.”

The yacht–having just returned from a round-the-world sail, is a globetrotter, like von Furstenberg herself, whose designs have been influenced by her travels. Her Spring/Summer collection, in stores now, was inspired by Greece.



Belgian-born Diane von Furstenberg’s eponymous fashion brand has a strong legacy. It is a powerhouse label, born from a signature, jersey, wrap dress, fashioned by a newly-minted princess in 1972 that landed her on the cover of Newsweek and the Wall Street Journal. Today, her designs, from fashions to jewelry to shoes, are sold in over 56 countries.

The inspiration and visionary of it all–von Furstenberg–who in 2009 was elected Chairman of the Council of Fashion Designers of America, gives true meaning to focus, persistence, creativity and passion.

With her current licensing ventures in the beauty realm–including an upcoming make-up line “DVF Beauty,” Diane continues to build her empire and a lasting legacy that inspires women everywhere.

“Diane” will be available stateside exclusively at Sephora, Bloomingdale’s, and Nordstrom.

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Diane von Furstenberg

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