Hermes Brings Its Universe To 23 Wall Street

We could all use a little Hermes in our world – or better yet – our universe.
The French fashion house brought the party to Wall Street on Tuesday for the Hermes Women’s Universe event. The world of Hermes can get as chaotic as a circus, which is exactly what artistic director of the event Bali Barret created on the streets of New York City. A fun, decadent, whimsical circus, all in celebration of the ingenious artistry of the Hermes brand as well as its ever-growing importance to the U.S. market.
From trendy fashion editors to Frenchmen in tailored suits, nearly 700 guests from around the world made their way to 23 Wall Street amid Hermes’ very own dancing girls, fortune tellers, photo booths, artists, and even an equestrian fairground. A former J.P. Morgan office building was used to house the brand’s fall women’s collection, as well as it’s women’s luxury products, including handbags, footwear, small leather goods, fine jewelry, scarves, and fragrances, which were all presented at the event in fruitful display.
Cosmonauts traversing the Hermes Universe kicked off their expedition on the J.P. Morgan building’s second floor with a runway show of Christophe Lemaire’s Fall Ready-to-Wear collection. After, guests descended into a world that breathed Hermes. One room featured women in white jumpsuits dancing with handbags and was called “Dancing Bags.” In another room, deemed “Art of the Scarf,” students sketched a model covered in signature scarves. The “Silk Fortunes” room offered a fortuneteller who predicted the future of guests based on their choice of scarves. The was a bangle bar which eluded to the brand’s famed enamel bangle, bathing beauties decked out in Lemaire swimwear, and a photo booth so that guests could take snapshots while posing atop a carousel piece.
With such a light-hearted theme and imaginative displays, Hermes’ artistic director of fine jewelry and shoes, Pierre Hardy, explains of the brand, “Hermes is not as serious as some people might think. Because it’s an old brand, from France, it’s supposed to be the epitome of classicism. But it’s younger and more dynamic than that.”
Currently, the fashion house has 27 boutiques in the U.S., in addition to its website. Next Spring, it will open its first freestanding perfumery in the world at Brookfield Place in Manhattan. Within the next year, Hermes will be expanding and opening up stores in Atlanta, Washington, D.C., Seattle, and Miami.
The Hermes brand has received great recognition within the national market and continues to churn out fresh and innovative designs.
“It’s not only about power and marketing,” explains Lemaire. “It’s more about trying to create a little bit of poetry and charm. That’s the beauty of this house.”
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