Louis Vuitton Taps Frank Gehry, “Iconoclasts,” For Major Collaboration

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Louis Vuitton is going above and beyond for its 160th anniversary. To celebrate the marked occasion this fall, the legendary fashion house is set to launch a new collection called “The Icon and the Iconoclasts,” featuring a collaboration with six of the industry’s biggest influencers.

Renowned Pritzker Prize winning architect Frank Gehry has been tapped to be one of the six luminaries taking part in the collaboration. Gehry established his architectural practice in Los Angeles in 1962, and has since created some of the world’s most iconic buildings. Most recently, he designed the Foundation Louis Vuitton museum in Paris, the building itself resembling a bevy of glass clouds cascading over Parisian treetops.

Vuitton Executive Vice President Delphine Arnault spoke enthusiastically about being able to watch Gehry at work, who submitted his unconventional handbag design via paper model. The architect even included a small mirror in his sculptured design, as well as hand-drawn LV initials and angular hardware.

Designers Karl Lagerfeld, Marc Newson, Christian Louboutin, Rei Kawakubo, and photographer Cindy Sherman have also been called on board for the collaboration. In addition to the monogram handbags that will highlight the collection, Lagerfeld and Sherman have also created trunks in numbered editions of 25 pieces. Lagerfeld will be designing a punching bag as well, while Newson is said to have designed a men’s bag. Kawakubo already has ties to the brand, having designed some monogram bags in 2008 for a temporary store in Tokyo, but little is being said about what she has in store for this new project.

Arnault hand-selected the designing team along with the help of LV Creative Director Nicolas Ghesquiere. “We have assembled an amazing group of talents—geniuses, I would say. Each one is among the best in his or her field.” Arnault said. With such diverse personalities, we can only imagine what the full collection will look like!

The collaboration parallels a project the Louis Vuitton did in 1966 to commemorate the monogram with artists and designers such as Azzedine Alaia, Manolo Blahnik, Helmut Lang, Isaac Mizrahi, Vivienne Westwood, Romeo Gigle, and Sybilla. However, the modern product range will be accompanied by an advertising campaign, a web site, and a commemorative book, as well as a launch event that will take place in New York City on November 7th.

Arnault describes the product as being “the most desirable icon in the world.”

The limited-edition items will arrive in stores mid-October, and will range in price from $2,725 to $5,450. Desirable, indeed!

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