With Tom Ford’s Fall Campaign – Style is Personal


Ford’s direction for his glamorous, yet unbelievably sexy new fall campaign–which went live on the brand’s website (www.tomford.com) this morning, was inspired by a “Free to Be… You and Me” approach.

As expressed by Ford, “The concept is individual style, which was the idea behind my first women’s show in N.Y…. The campaign is focused on the personal, individual style of different types of women.”

The ads are set to hit high-end fashion publications this September — including international issues of Vogue, Harper’s Bazaar, Elle, and Vanity Fair.

This impressive campaign—shot by London-based photographer Johnny Dufort, and featuring Gigi Hadid, Patrick Schwarzenegger, Sabrina Ioffreda, Ella Richards, Valentiin de Hingh, Yaya DaCosta, Lida Fox, Asleigh Good, Natalie Westling, and Ian Mellencamp, not only seduces and entices the viewer, but will appeal to a broad range of women.

Ford’s women’s ready-to-wear looks for this campaign were first seen on the London runway in February of this year and include flowing black evening-wear, business-chic pantsuits, stunning prints ranging from red crocodile to leopard-on-leather, and our favorite look at Lives of Style — dazzling, football-inspired sequin jersey dresses.

Which look is YOUR favourite this season?


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