Gisele gets naked for Sonia Rykiel

Sonia Rykiel

Sonia Rykiel’s Fall campaign stars Gisele Bündchen with a bare face, in black-and-white shots, set in an artist’s studio. The images were inspired by photos of the label’s founder Sonia Rykiel set in the Seventies.

The fall shoot was art-directed and styled by Katie Grand–who said she took her cue from pictures of the label’s founder, Sonia Rykiel, in the Seventies.

Photographer Juergen Teller shot the campaign and it was art directed and styled by Katie Grand.

Grand told WWD, “They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller’s work. Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel’s joie de vivre, and the obvious choice was Gisele,” she said.

Gisele for Sonia Rykiel

 

Gisele for Sonia Rykiel

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